A New Hope was chopped up into 473 15-second scenes to be claimed and recreated by thousands of Star Wars fans all over the world in any way they wished. Star Wars itself was recreated shot for shot by fans as Star Wars Uncut. Digital technologies and the Internet have changed this, enabling content to be created and widely distributed at a greatly reduced cost. This creativity has always existed, but people were limited by a lack of tools. I am constantly amazed by what I find on YouTube. We are essentially doing Disney's work for it, for free, out of love for the product we haven't even consumed yet. Disney created a trailer to help sell the movie, and fans responded by not only consuming the trailer, but amplifying the signal with more commercials. I also find it fascinating that every aforementioned video is at its core a commercial for a new product. We are driven by our passions to use our new tools to create in positive feedback loops of creation. What we create is not only consumed, but serves as soil and seed for new creations which we want to widely share with each other in turn. The Present Future of WorkĮverything we've created has always been a remix of what came before it, but now thanks to digital media, it's easier to recognize.
It's almost like YouTube is a prototype for an empathy machine. We are so much more connected and we feel joy in watching each other feel joy. There's something in a video like this that I think illuminates how far we've come and where we're going.
It's these mashups I find particularly compelling, as the level of emotion across so many faces and voices is palpable. Then a few fans took some of those recordings, combined them together, and created reaction mashups of multiple fans all reacting simultaneously. Some fans immediately created reviews of the trailer. One of these fans was even one of the stars of the movie. Upon its release, thousands of fans immediately recorded themselves reacting to the trailer, and uploaded those reactions to YouTube. Released on October 19th, it was quickly viewed over 50 million times. The Creative Force Awakensįast forward to 2015 where the official trailer for the first new Star Wars sequel in decades was released onto the Internet. In effect, a video led to more videos, and thus more video makers. Fans then watched it, loved it, shared it, and some went about creating their own videos to give back to the world in return. Kevin put a lot of work into its creation and gifted it to the world for free. It inspired people to grab their cameras and go out and do the same. This single viral fan film had a ripple effect, and is considered one of the films that helped create the modern fan film movement.
#STAR WARS REVISITED TRAILER MUSIC FOR FREE#
It was a parody of the show COPS within the Star Wars universe and was released onto the Internet for free by its creator, Kevin Rubio who just really loved Star Wars and wanted to make a fan film. It was called Troops and appeared in 1997.
Not so long ago in a world not so far away, I watched one of the Internet's first viral Star Wars videos. I'd like to expand on that here using another of my passions as an example - Star Wars. In 2015 I was invited to take part in a panel at the Brookings Institution about the future of work in light of accelerating technological advances, and during that panel (which is available on YouTube), I mentioned YouTube as an example of the kind of work I see right now that is new to this world, and yet remains mostly unrecognized as being work.
0 kommentar(er)
